Ways To Improve Your Facebook Ads

Advertising on Facebookis as important as having a website for your business! Social media is the best way to increase publicity and traffic for your business, and also for generating leads and sales. When it comes to social media first thing to click in people’s mind is Facebook because it is the king of social network. It helps in building your brand and increasing demand of your products and services. Every brand or business have Facebook adsbut if you want to increase Facebook adconversion rate, then here are some effective ways to improve your Facebook ads.

  • Narrow your target audience

You can target the followers of similar brands and narrowing your target audience will give you best results for Facebook ads. You can target the followers of the specific brands similar to yours. You can do this when your customer base is the same as other well known business which is similar to your business.

  • Target the age groups and genders

On Facebookyou can use the targeting option and select the age and gender that you want to target and it is the simplest way to segment your ad and this will make a huge improvement in performance

  • Use of cover photo

You can start competition relate to your cover page like Here you like ask your fans to click their photo with your product and send the photos and then you chose the best out of it and use it as your cover photo. This way you can engage people and it will encourage them to check back and share if they won the contest. You can even promote your new products as cover photo and attract fans.

  • Use of attention-grabbing image

Make a use of an image that will grab the attention of fans and will make them read your ad and if you are succeed in doing that, you have already won half the battle

  • Use of video

Using Video for advertising is the best way to engage fans from all other option like image or text. So instead of using still image or a text, consider using video for some creative advertising as it will boost engagement metrics because people will spend more time engaging with your brand through video.

  • Experiment with call to action button

By adding call to action button to your Facebook adsmeans getting an immediate response from the audience. But it is also important to communicate you have to offer and the benefits of the same.

You can test the same ad without CTA button and can see which performs best

  • Try and test different ads

It is important to try different ads with different photos and text to see which ad is more effective. Facebookwill auto-optimize the ads that perform best, you can try different version of ads and let Facebook test them and pick the best one that you should run.